It’s a telling sign of the new consumer frugality
Jan 28, 2010 - Noreen O’Leary
In one of the most telling signs yet of new consumer frugality, annual coupon use is on the rise for the first time since 1992, according to Inmar, a promotion transaction settlement company. Coupon distribution last year hit the highest level recorded since Inmar began tracking trends in 1988.
By Chris Harnick January 13, 2010
Tekelec, a mobile messaging company, conducted a study that found SMS is reaching across all demographics and is now prevalent among older generations, not just young adults and teenagers.
Texting, what was once strictly an activity for the younger generation, has become trendy with adults over 45. Mobile is becoming more integrated into the everyday lives of consumers across continents and age groups.
“What’s most revealing to us is that 60 percent of over-45-year-olds – a demographic thought to be SMS laggards – say they’re just as likely to use SMS as they are to make voice calls,” said Ronald Cornelisse, senior manager of product marketing and mobile messaging at Tekelec, Amsterdam.
March 2nd @ San Francisco, CA.
Join us in San Francisco for our Inaugural Mobile Boot Camp
An NRF event powered by Shop.org, RAMA and Mobile Commerce Daily
March 2, 2010
The first Mobile Boot Camp during the National Retail Federation’s Retail Innovation & Marketing Conference will offer not only a crash course on mobile marketing and commerce to retailers and attendees, but also update them on mobile trends, opportunities and issues.
The daylong event will feature experts offering case studies on how the mobile medium works in conjunction with other channels for customer acquisition and retention.
A special focus of the boot camp will be the use of SMS for loyalty programs, mobile sites and applications for mobile commerce and merchandising, mobile social media for creating buzz around product offerings and mobile search for driving retail traffic.
The Mobile Boot Camp will enable attendees to:
- Formulate strategies involving mobile marketing
- Add legs to their retail operations by including mobile commerce
- Benefit from best-practice tips offered by mobile experts
- Make a connection between e-commerce and mobile commerce
- Get to meet and network with key players in the mobile industry
- Become the mobile expert within the organization
By Phil Wahba
NEW YORK (Reuters) – A growing number of consumers worldwide used their mobile telephones to help them shop early in the holiday season with usage particularly high among young adults seeking coupons, according to a survey.
The poll of 4,500 shoppers 11 countries sponsored by Motorola Inc showed consumers used their phones to comparison shop, take photos of items they were considering buying or simply to access online coupons, among other activities.
How The Computer In Your Pocket Is Changing Your Business
Posted by Dan Neumann and Allison Mooney of Ad Age 1.21.2010
Advertising is not what it was ten years ago. The past decade has seen the advent of social computing and mobile technology, two forces that changed the game forever. What will the future hold? On our respective blogs, MobileBehavior and Organic have been tracking developments in mobile that will affect advertising in 2010 and beyond. From point-of-sale to out-of-home, here are the top five ways we see the device formerly known as a phone changing the game this year.
Hampshire, UK (PRWEB) December 8, 2009 — According to Juniper Research’s new report – ‘Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014,’ consumer usage of mobile coupons will see users exceed 300 million globally by 2014, principally in developed markets, with the apps revolution triggering the growth of new mobile coupon services.
It doesn’t take a crystal ball to know that the web is moving to mobile devices. The US mobile web audience grew by 1/3 in a year, according to Nielsen Online. 
Pandora’s Joe Kennedy recently revealed that Pandora sees half a million listeners a day just on its iPhone and BlackBerry applications, tuning in for an average of an hour and 45 minutes a day. Bill Goldsmith, founder of Radio Paradise, another online station with substantial following, said 8 to 10 percent of his station’s audience is listening on mobile devices.
The new battlefield of online radio is streaming to mobile devices, according to Vincent Grenier, VP of Marketing for Stream The World. With a mobile app, you can build a new environment around your brand and leverage new ways to monetize says Grenier.
Posted By Dan Butcher On January 11, 2010
Analysts and industry insiders are predicting a big growth year for mobile commerce in 2010.
ABI Research ran a forecast of mobile sales of physical goods in North America in January 2009, which projected mobile commerce sales would reach $544 million in 2009, up 57 percent over 2008. But in October, it increased its forecast, saying sales would top $750 million in 2009, a 117 percent annual growth rate, showing that the space is growing faster than expected.
By Mickey Alam Khan January 4, 2010
The nation stands today at a pivotal point where mobile will soon infuse every marketing, media and retail decision just as the Internet did in the last ten years. The Mobile Decade is upon us.
Marketers have only to look around this country and see the one thing that consumers today cannot be parted from: their mobile phone. And that device, as the decade wears on, will become the interface between consumer and society.
Are all stakeholders in this economy geared for the major changes down the road? Those who are prepared are already in some version of Mobile 2.0 with their marketing plans. Those who aren’t need some more validation before committing time, people and budget to adding mobile to the mix.
Of this all can be certain: mobile will democratize every institution just as the Internet did. It will enhance the value of marketing, content and commerce for some and cut the margins in others.
In other words, mobile will level the playing field, empowering consumers even more with information that shifts the balance of power even further away from the marketer.
How will this likely play out for marketers?
by Mark Walsh of Media Post
Revenue from mobile applications will increase more than 50% this year to $6.8 billion from $4.2 billion worldwide as smartphones proliferate. Of that total, only $600 million is expected to come from in-app advertising, with the bulk derived from transactions, according to a new Gartner forecast.
Salt Lake City, UT